Professional Experience

South Station Marketing Manager

Cushman & Wakefield: January 2011 – June 2011
Equity Office Properties: 1998 – January 2011
Boston, MA

Equity Office was the first Real Estate Investment Trust listed on the Fortune 500 and largest owner of office buildings in the United States prior to going private in February 2007. Cushman & Wakefield is a privately held commercial real estate services firm.

South Station is a historic rail terminal located in downtown Boston serving over 100,000 passengers daily through local commuter rail service and as the northern terminus of Amtrak’s Northeast Corridor. The terminal serves as a community center, complimenting a variety of retail services.

Develop and implement brand strategy with comprehensive program encompassing event marketing, advertising and promotion.

Consult with retailers to achieve maximum sales results driving percentage rent.

Lead team multifunctional teams to animate public space within brand framework.

Work closely with public and private entities producing high-profile events from press conferences and positive media coverage to sponsor and community programming.

Coordinate external vendors including creative, public relations, quality assurance and local print media.

Orchestrate marketing program to compliment train terminal and strengthen private-public partnership with core constituents.

Marketing Manager

Granite Broadcasting: WWMT, 1997 – 1998
Grand Rapids, MI

WWMT is the CBS affiliate serving the West Michigan market (Nielson Market 37).

Collaborate with local, national and specialty teams to develop sales promotions and marketing collateral driving advertising revenue.

Participate in sales calls and presentations as required.

Partner with station promotion and programming teams on selling opportunities.

Manage cross-promotional projects with other local media.

Create on-air promotional contests generating incremental revenue and increased viewers.

English Instructor

Chung-Kye Institute, 1996
Seoul, South Korea

The Chung-Kye Institute is a private education company teaching English as a Foreign Language to students of all ages. The school provides private classes at its center as well as contracts with local schools and business for classes held at their location.

Production Coordinator

Cinergi Pictures: Mass.Illusion, 1994 – 1995
Lenox, MA

Cinergi Pictures is a special effects studio located in Western Massachusetts.

Manage support functions of state-of-the-art visual effects studio staffing up to 200 people during the special effects post-production of Judge Dredd including staff housing, transportation and catering.

Expedite on-time delivery of materials managing staff of up to six production assistants.

Marketing Coordinator

Michigan Media: WKLQ, 1994 – 1995
Grand Rapids, MI

WKLQ was the market-leading rock radio station serving the West Michigan market (Arbitron market 42).

Team with local sales and promotion staff to identify new incremental revenue opportunities and build brand.

Develop sales collateral and cross-promotional sales programs to facilitate advertising sales.

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